As you can imagine, journalists like this.Ī PDF, on the other hand, is not journalist-friendly. All your assets are neatly organized in clear boxes and a journalist can swoop in terminator style, grab the picture or information they are looking for, and get back to writing their story.
SEATTLE TIMES DIGITAL MEDIA KIT PDF
The pitfalls of a media kit in traditional PDF format They are clunkyĪ (good) online media kit is enough to make Marie Kondo burst into song. Also, if you are the kind of person who loses sleep over a typo, material that can’t be updated is the stuff of nightmares. That means that you'll be opening your clunky PDF reader 400 times a day. As you can imagine, this was not very user-friendly: imagine being a journalist and receiving north of 400 press releases with PDFs a day. Why media kits transitioned from email attachments to components of an online newsroomĪs recently as five years ago, media kits were attached to emails as a PDF when pitching to journalists or kept in files that could be transferred via USB or services like Dropbox or WeTransfer. Media kits should make a journalist want to write a story about you- because you’ve given them so many quality assets, that they’d be crazy not to. This is mostly photos, but can also include things like videos, data visualizations, and technical specifications.
SEATTLE TIMES DIGITAL MEDIA KIT FULL
It is a folder full of downloadable assets that supplement a story. What is a media kit?Ī media kit is a component of an online newsroom. It can include everything from press releases, to contact details, to a company about page, to press releases to (you guessed it) media kits. It includes everything a journalist would need to tell a story and understand your brand. It is the public face of all your company news, the home of your media relations. What is an online newsroom?Īn online newsroom is a webpage (ideally) attached to your main website. However, they are two very different things. Some people use the terms ‘media kit’ and ‘online newsroom’ interchangeably. The difference between a media kit and an online newsroom Nowadays, most PR happens via an online newsroom, rather than a physical one as modeled by the lady and gentlemen below. Plus, let's be honest - most companies won't be able to fill up a room with journalists. It makes great TV, but in practice, most companies find it more efficient to pitch to individual journalists. In the modern-day, press conferences are the preserve of large bodies like the White House and FIFA (think: sincere footballers leaning into a row of mics). In the early 2000’s it became best practice to pitch via email rather than at an old-fashioned press conference. The function is still the same: a media kit is a one-stop-shop where a journalist can find every asset they would need to write a story.
0 kommentar(er)
